ARTIST
STATEMENT

A few thoughts on painting, originality and why I still believe human creativity matters.

Artist Statement

"Authenticity becomes more meaningful when imitation becomes effortless."

I don't claim to be a "Fine Artist", a "Master", or a "Hack". Frankly, I'm not sure who gets to decide those titles. The same goes for artists describing their own work as "beautiful". That's never really been my job. I'd rather leave that decision to the people who live with my paintings. I've never really set out to make "beautiful" art. I'd much rather create something with personality. Something that makes you stop, smile, wonder, or even question why it's hanging on the wall in the first place.

Whether someone loves my work, dislikes it, or simply doesn't understand it, I'm comfortable with that. Art should make people feel something. If it sparks a reaction, starts a conversation, or changes the way someone experiences a room, then it's done its job.

Yūgen, Texture & Discovery

As I've mentioned elsewhere on my website, I've gradually found myself weaving the philosophy of Yūgen into all of my work, but particularly my Abstract and Urban Pop series. I'm fascinated by the idea that not everything needs to reveal itself immediately. The more time you spend with a painting, the more it quietly reveals about itself.

It's there in the layers of texture that catch the light differently throughout the day. It's there in the little details people don't always notice straight away. It's even there in my handcrafted floating oak frames. I love the small shadow gap around the edge of the canvas. You never quite see everything, and I like that. It quietly suggests there's always a little more beyond what you're looking at.

Originals That Keep Talking

Since becoming a full-time artist in 2009, I've created more than 7,000 original paintings that now hang in homes and businesses across more than 35 countries. Some clients own one Franko. Others own five, ten, even twenty or more. To me, that's one of the greatest compliments an artist can receive. It tells me that the work continues to mean something long after it leaves the studio.

I don't want to spend my life painting the same picture over and over simply because it sells, though some pieces and concepts are absolute bangers. Every new series teaches me something, and every painting leaves the door open for the next one.

Inspiration works much the same way for me. I don't just look at photographs online and call it research. Whenever I can, I travel to places that completely change my perspective. Standing amongst the glaciers of Svalbard, exploring Iceland, travelling through the Himalayas, or finding myself in landscapes that feel almost otherworldly reminds me how extraordinary the real world already is. Those experiences don't usually appear literally in my paintings, but they absolutely influence the colours, textures, scale and atmosphere that find their way into the work.

Glacier landscape in Svalbard photographed by Franko during his travels

SVALBARD — REAL PLACES, REAL LIGHT, REAL SCALE. THE WORLD IS ALREADY WILD ENOUGH.

The Real Thing

It's taken me many years to understand that being an artist isn't really about painting. It's about curiosity. It's about constantly experimenting, solving problems, making mistakes, and refusing to become comfortable. That curiosity doesn't stop with paint. I love experimenting with materials, but over the years I've realised I'm drawn to authenticity in almost everything I create. If I want something to look like concrete, I'd rather use something that actually contains concrete than simply fake it with paint. That's exactly how my Industrial series evolved, using real concrete-based products and even concrete dust.

The same philosophy runs through much of my work. Real vintage book pages. Real solid oak frames. Real concrete. Real texture. Real craftsmanship. It's not that I dislike clever imitations—I simply find the real thing far more interesting. I think authenticity has a presence that's difficult to fake.

No Printed Shortcuts

Originality has always mattered deeply to me. I don't produce prints. I don't see much satisfaction in producing hundreds or thousands of copies of something that was originally purchased as an original. Every Franko is a genuine original, with its own texture, imperfections and personality. Even paintings within the same series are never identical. I like to think of them as sisters rather than twins.

Those small human decisions—the brushstroke that wasn't planned, the colour that unexpectedly worked, the layer that changed everything—are often the parts I love most.

Human Hands Still Matter

The rise of AI has changed the creative landscape in remarkable ways. Like every artist working today, my work has almost certainly contributed to training these systems. Rather than fearing that, I see it as another chapter in the history of image-making. The easier it becomes to generate endless digital pictures, the more I believe people will value work that has genuinely been made by human hands.

I've also had my work copied over the years—by overseas companies, by other artists, and even by businesses using my name. That's frustrating at times, but it's also part of being a working artist. Every generation learns from the one before it. I've been inspired by countless artists myself. The challenge isn't avoiding influence; it's transforming it into something that becomes unmistakably your own.

Ultimately, my role isn't to tell people what they should like. It's simply to keep creating. To keep experimenting. To keep pushing myself into unfamiliar territory. Every painting, every frame and every commission is produced under what I call One Studio • One Standard. It's my way of ensuring that every stage of the process reflects the same level of care and craftsmanship. I create artwork that allows people to shape the spaces they live in. Some people seek calm. Others want energy, humour, nostalgia, sensuality or a little rebellion. We're all different.

If my work helps someone create a home they genuinely enjoy walking into every day—whether it makes them smile, think, laugh or simply pause for a moment—then I feel I've done exactly what I set out to do.

Large Franko artwork installed in a home

WELCOME TO THE JUNGLE INDEED! STILL HAVING FUN FUN FUN.

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Don't be Vanilla. 😆